Copywriting Principles Are Easy To Learn, So Why Do Most Copywriters Suck?
Start with Copywriting Principles and Stick with Them
Copywriting is a skill that can be learned if you are determined and focused in your approach; it's basically made up of targeted knowledge that can be acquired. But think about what it happening with a sales letter - those words are meant to essentially make someone want to spend their money which is quite a challenge. Copywriting principles are essential to learn and make second nature to your knowledge; they are that important for you to know.
Your role and function as a copywriter is only to make people do something - take action... do something.
You really need to begin thinking about words in a way that you probably never have before. This is not about being a crusader for what is right or wrong because that is your decision, and so as most copywriters you need to accept the job that is offered or not.
If you're a cynic, then you will never make a great copywriter because that's just not the way to do it. Your aim as a copywriter is to deliver some real value to your target audience, instead of taking advantage of the gullible prospects. The way you write is obviously important, and to that end be sure you write concisely without adding words that do not matter. Yes, logical arguments about the worth of the product is important, but remember that people make buying decisions based on emotional reasons.
You can learn from many past copywriters who are legends, and there are good course that include that kind of approach, too. It doesn't matter how good you think you are, you should always be open to learn from the best. Have a willingness to work, learn and then promote yourself, and that will carry you far if you can take the heat. The thing about copywriting is that site it is entirely up to you; become great and stay average, good or mediocre is all up to you. Just take it one day at a time and enjoy the process, fun and work.
Ultimately, crafting successful copy is an art, but it's also a skill that can be learned and perfected with wikipedia reference time. There is too much and too many writing devices to ever need all of them in any one piece of copy. Like how to hire a good copywriter all writing, the only way to get good at it is to do it, and that is extremely true of copywriting.